Playbook #016: NFTs (Non-Fungible Tokens)

🖼️ The Big Picture

If you Google “what are NFTs,” you’ll find the kinds of explanations and examples that make you want to pull your hair out. Very technical. Abstract. Confusing.

Trust us, we know. We started this issue from the same place as many people: knowing next to nothing about NFTs, except how wild it is that someone paid $69 million for a JPG image file.

An NFT image file (JPG) of a collage called “Everydays - The First Five Thousand Days” by artist Beeple, sold for $69,000,000 in 2021

Even a simple explanation like "NFTs are Non-Fungible Tokens that represent one-of-a-kind items" doesn't always help a newbie.

So yes, NFTs can feel complicated, volatile, and for many, seem pointless. That's why we took extra care with this edition to not only research but also demonstrate how you can capitalize on this opportunity.

Because despite our team’s initial doubts, there is plenty of upside opportunity, especially as NFTs mature in the coming years. And you know NFTs have "arrived" when Visa jumps into the ring and buys its first NFT.

Understanding NFTs is a journey with several phases, so we put together a quick guide on understanding NFTs from a non-technical perspective.

Hopefully, it helps you see the incredible opportunity NFTs have to offer without exploding your head 🤯.

🔢 By The Numbers