Playbook #074: Information Products

🖼️ The Big Picture

In today’s knowledge economy, more people than ever realize the value of investing in themselves, and are taking their education and growth into their own hands. As a result, informational products (or “info products”) are not only thriving, they’ve become mainstream.

Platforms like Udemy and Masterclass have made uplevelling your skills easier than ever, and instructors now have endless options for creating and selling their intellectual property around any topic in various forms of infoproducts, such as:

• Ebooks and Print Books
• Online Courses (live or recorded)
• Memberships and Subscriptions
• Spreadsheets, Checklists, and PDFs

While some “gurus” sell the business as simply kicking back on the beach while your course’s cash register goes “cha-ching” 24/7… for most people, and especially at the beginning, this is an active business that you’ll need to be involved in like any other business.

Course creators love that you create your product once, and then your fulfillment is handled automatically, forever. So you can focus on growing your business, creating new products or services, and better serving your community.

However, most info product businesses are tied to a person, making them more difficult (but not impossible) to sell, so you’ll find most operate it as “cash flow” or lifestyle business.

If you’ve been following Wealth Factory for a while, then you know that intellectual property is one of Garrett’s favorite investments. If you enjoy teaching and have skills, experience, and wisdom to share, this opportunity might be for you too.

🔢 By The Numbers

You don't have access to this CAPITALIZE issue at the moment, but if you upgrade your account you'll be able to see the whole thing, as well as all the other posts in the archive! Subscribing will give you immediate access.

What is CAPITALIZE?

CAPITALIZE is a tool for discovering new ways to grow your wealth. You get a new investment idea each week in a simple 7-Minute report. Quickly check to see if it matches your "Investor DNA" and fast-track your way to being a top 1% investor... with less risk. Created by Wealth Factory for people who want to build their wealth and keep it.